Sales Performance, Compliance, Borrower Satisfaction Tools; Brian V. on Industry Noise

Lender and Broker Products, Services, and Software “Chicagoans have one unbreakable rule: no ketchup on a hot dog. Mortgage lenders should have one too: no questions that don't belong on the application. Floify brings that same discipline to MBA Annual in Chicago, October 11–14 at the Hyatt Regency, where the industry celebrates homeownership and 250 years of the American Dream. With Dynamic Apps, lenders configure a tailored application for every loan purpose (HELOC, construction, ag, non-QM and more) so borrowers see only what applies. Then Dynamic AI fills in the rest. Borrowers upload a paystub or W-2 once, and embedded AI extracts and prepopulates verified data, so applications arrive cleaner and pre-approvals move faster. Your team decides what to ask; Dynamic AI helps answer it. The result? An 84 percent efficiency increase and loans reaching clear-to-close 7.5 days faster. Just the works… hold the ketchup. Schedule time with us at MBA Annual.” Lender Price has launched its next evolution of POD (AI Pricing Optimization Dashboard) a purpose-built AI capability designed to further automate the operational work behind pricing updates while preserving expert review and governance. When investors publish changes, POD AI agents handle routine rate sheet, LLPA, and pricing special updates behind the scenes within defined guardrails, routing exceptions to Lender Price's pricing experts. Initial targets include up to 90 percent fewer manual touchpoints, up to 75 percent faster prep and validation of routine updates, and at least 99.9 percent change traceability, a game-changing shift for lenders. Fewer pricing discrepancies, faster updates, and more confidence in every price, because in mortgage pricing, accuracy isn't a feature… It's the foundation. Visit lenderprice.com to learn more.