LO Centered Marketing, Credit Score Products; Company-Sponsored Events; Faith Schwartz Interview

On today’s Mortgage Matters live interview (at 1PM ET; feel free to ask questions) Faith Schwartz, who has an incredible pedigree, draws upon her decades of housing finance and policy experience to discuss crisis leadership lessons, regulatory evolution, and what today’s lenders should be watching as the market recalibrates. One topic could very well be the FHFA rolling back Fair Housing Rules: The Federal agency finalized repeal of 2024 oversight requirements for Fannie Mae and Freddie Mac, effective March 9. Yes, the Federal Housing Finance Agency (FHFA) has finalized a rule repealing the Equitable Housing Finance Plans that governed fair-lending oversight for Fannie Mae, Freddie Mac and the Federal Home Loan Banks. (Today’s podcast can be found here and this week’s ‘casts are sponsored by Optimal Blue. The only end-to-end capital markets platform built to power performance, precision, and profitability. Modern. Proven. Optimal Blue. Hear an interview with Beyond Zero-Dedicated Development Consultants’ Kevin Kennon on how sustainable design, resilience, and AI are reshaping residential real estate economics, influencing credit risk, asset performance, and long-term mortgage viability.) Products, Services, and Software for Brokers and Lenders Every lender knows a purchase loan isn’t a HELOC, a refi isn’t construction and calling everything “Other” is very dial-up internet (Hello ‘90s!). Fast forward to Dynamic Apps 2.0 from Floify, which lets lenders create custom loan purposes beyond purchase and refinance (HELOCs, construction, ag, cash-out and more) each with its own application flow. That means asking borrowers only the right questions, showing only the right sections and triggering the right disclosures automatically, based on loan type. No workarounds. No collecting missing info later. Just high-speed lending that boosts completion rates, reduces operational friction, and supports specialty products, all on one scalable platform. Dynamic Apps 2.0 will be featured at ICE Experience, March 15–18 in booth 713. See it in action, no buffering required.